Diageo not immune to global trade wars as whisky giant assures on goals

Johnnie Walker is one of the group's most famous Scotch whisky brands. Picture: DiageoJohnnie Walker is one of the group's most famous Scotch whisky brands. Picture: Diageo
Johnnie Walker is one of the group's most famous Scotch whisky brands. Picture: Diageo
Diageo, the drinks giant behind Scotch whisky brand Johnnie Walker and Irish brewer Guinness, said it was not immune from “significant changes to global trade policy” as it provided a generally upbeat snapshot on trading.

Issuing a brief update ahead of its annual general meeting, the group’s chief executive Ivan Menezes said: “[The latest financial year] has started well as we continue to build on the momentum and consistent progress we are making in the execution of our strategy.

“Our focus remains on delivering quality sustainable growth. This is supported by a culture of everyday efficiency that enables us to invest smartly in marketing and growth initiatives while expanding margins.”