Nearly all Scots food and drink firms optimistic over £15bn sector's outlook

Nearly 90 per cent of food and drink firms in Scotland are still optimistic about the £15 billion sector's growth prospects, according to a study by the industry’s trade body as it prepares to outline its strategic direction.
By Emma Newlands
Published 30th Mar 2023, 15:35 GMT
Updated 30th Mar 2023, 15:35 GMT
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The poll was conducted at Scotland Food & Drink’s Industry Conference in Edinburgh on Wednesday of this week, where more than 350 delegates from across the sector met to discuss local and global growth opportunities, with “leading lights” in terms of producers mixing with international buyers and household names.

The organisation, which is based on the outskirts of Edinburgh, said high-profile brands including John Gilmour’s Butchers and The Gin Bothy took to the stage to discuss their business journeys, building resilience, market opportunities and sustainability approaches. Guests at the event, which was sponsored by Drac Logistics and CMS, also heard from international speakers including Dubai’s Foodsource, and retail giants Marks & Spencer and Alibaba, who outlined their view of the market, consumer trends, and what they’re looking for when partnering with Scottish suppliers.

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The survey found that just under three-quarters of attendees felt that consumer demand for local produce has increased over the last year, more than half believed their biggest growth opportunity was within the wider UK, and a quarter were looking to international markets for growth.

'It’s heartening to see such positivity among our membership and wider industry,' says Scotland Food & Drink boss Iain Baxter. Picture: contributed.'It’s heartening to see such positivity among our membership and wider industry,' says Scotland Food & Drink boss Iain Baxter. Picture: contributed.
'It’s heartening to see such positivity among our membership and wider industry,' says Scotland Food & Drink boss Iain Baxter. Picture: contributed.

The trade body’s boss Iain Baxter – a member of both the Scottish Government’s Ministerial Trade Board and the UK Government’s Food and Drink Export Council – said: “It was a pleasure to welcome businesses from across the country to our first industry conference post-Covid, and my first as CEO at Scotland Food & Drink.

“The poll results highlight the ambition that our businesses have, and their strategies to seize growth opportunities. It’s heartening to see such positivity among our membership and wider industry, particularly in the context of myriad challenges facing the sector.

Resilient

“The positive attitude expressed today reflects the direction of our coming industry strategy. In the weeks and months ahead, we’ll set out the strategic direction to ensure that our sector is sustainable, resilient and growing.”

From left: conference hosts Lucinda Bruce-Gardyne, Iain Baxter, and Nicky Marr. Picture: contributed.From left: conference hosts Lucinda Bruce-Gardyne, Iain Baxter, and Nicky Marr. Picture: contributed.