Comment: Poundland’s sterling debut...

Martin FlanaganMartin Flanagan
Martin Flanagan
THE eye-catchingly successful flotation of Poundland is testament to society’s current economic and consumer fabric. As its name blazons, the company is the ultimate discount retailer.

It has gone from strength to strength throughout Britain’s seven lean years since the financial crash. But, even given Poundland’s vigorous business strides against a helpfully challenging backdrop for consumers, few would have expected the stock market float to have been fully 15 times oversubscribed.

The retailer and its advisers had the confidence to price the offer at the top of the range – 300p – and have still been rewarded with the stock shooting up to 370p on the first day of conditional trading yesterday.

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