Edinburgh’s new film festival chief on the challenge of leading the event into a new era
But if the responsibility of reviving the fortunes of the Edinburgh International Film Festival (EIFF) may seem daunting, Kristy Matheson is up for the challenge of leading the event in its 75th anniversary year – and moving it back into line with the rest of the city’s flagship cultural events.
After more than 20 years immersed in the Australian film industry, she is in the final stages of programming the world’s longest continually-running film festival.
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Hide AdShe may not be familiar with the EIFF’s following, but insists key priorities will be attracting new audiences, ensuring its programme is diverse, giving the people of Edinburgh more ownership of the event and underlining its internationalism.